Through stunned the 1960s and 70s the titanium dioxide industry experienced drastic changes that have introduced new challenges to satisfyings direct in this space. I believe the strategies to “ benefit” the industry atomic number 18 centered on finding solutions that meet or neutralise these challenges.
The titanium dioxide industry possesses three main causas of customers: paint, paper, and plastic producers. Titanium holds a low cost ratio to producers, but the choice of titanium is a key focus and highly impacts the end-product. To lay down a competitive advantage in this industry, a firm must hold superior toil technologies that can be consistently leveraged across plants. In the example of Du Pont, the firm suffered from the insufficiency of knowledge exchange from one plant to a nonher and wooly-minded opportunities to reduce the time-line of “shake down” at new plants. engineering also plays in important role on civilization the quality of the titanium. Titanium production varies based on the type of ore and chloride process. In the 1960s, Du Pont was able to discover a chloride technology that could not be leveraged by competitors and as result, was able to lease out this technology for profit.
A second important strategy to win in the industry is the ability to continuously innovate the ore and chloride production process through internal research and development. When new technologies ar introduced, firms should also be aggressive in pursuing patents to cheer their advantage and prevent imitation. This will serve as an supererogatory barrier to entry and also prevent customers to backward amalgamate as Sherwin-Williams did in 1969.
Technology can also turn over a competitive advantage in regards to protecting the environment. jump in the 1970’s, governments around the world have imposed stricter restrictions on mining, emissions, and in the waste disposal, increasing both the procurement and...If you want to get a full essay, order it on our website: Orderessay
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