Introduction
The airline industry has undergone enormous changes over the past ten dollar bill through liberalisation and deregulation. Due to this, new airlines have been fitted to enter and grow within the market. Some have been a mastery and some have failed. The airline industry has had to take care and accept the new airline business concept, called meek woo or no frills airlines. The humiliated cost airlines have essential their value chains so effective in low cost operation that they are hard to imitate, especially for traditional airlines. In these conditions, traditional airlines have had to rethink their strategies and question the darkened business model. Easyjet has undoubtedly proved to be one of the success stories of the low cost no frills airline market.
The following draw undertakes an analysis of Easyjet and identifies issues in which a outline has been recommended for the future of the callers success. Tools and models such as the PESTEL analysis, Porters Five Force analysis, SWOT analysis, Business model, and encourage chain model have been adopted to help collapse and undertstand Easyjet as a whole and develop a strategy recommendation for the business.
2.0
Findings
2.1
Summary of current situation
2.1.
1
Company description
Easyjet is a low cost airline based at Luton Airport and is considered to be one of the largest low-fare airlines in Europe operating domestic and foreign schedules.
The airline was established on 18th October 1995 by enterpriser Stelios Haji- Ioannou and started operations on 10 November 1995. The aircraft was operated by GB Airways ab initio because the company had not received its Air Operations Certificate (Easyjet, 2008)
Easyjet have followed the example of Southwest Airlines, an American company which favours a flat structure for its business model and excessively which implements cost- cutting stratgies such as not selling connecting flights and favours readily turnaround times as well as high...If you wish to get a full essay, order it on our website: Orderessay
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