MARKETING MANAGEMENT 2    Marketing  Management                                            PART  A.  fail  the  main  challenges  in  the  macro  and  microenvironment,  which  need  to  be  assessed  and  come out  the  key  issues  arising  from  a  SWOT  analysis,  which  the  company  needs  to  trade  when  choosing  between  the  st localizegic  options  for  their  marketing  plan.  Ans.  SINGAPORE  HOTEL  INDUSTRY;   AN  psychiatric hospital:  Singaporean  hotel  and  motel  pains  saw  a  relatively  safe  growth  during  2004-�2008.  Total  tax  generated  by  this  industry  in  2008  is  $2.8  billion,  representing  an  average  growth  rate  of  5.9%  during  the  period  2004-� 2008.
 The  value  of  the  industry  has  declined  in  2009  due  to  global  recession,  which  shows  4%  decline  in  tourism  industry.  But  authorities  have  not  even so  published  exact  latest  figures.   The  average  growth  rate  of  4.8%  is  forecast  for  the  five-�year  period  from  2008-�2013,  which  is  expected  to  take  the  industry  value  to  $3.6  billion  by  the  end  of  2013.  Domestic  consumer  contributes  to  4.8%  of  the  revenue  of  hotel  industry.  ... If you want to get a full essay, order it on our website: Orderessay
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