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Monday, December 10, 2012

Marketing Management

    MARKETING MANAGEMENT 2       Marketing  Management                                                                                       PART  A.   fail   the   main   challenges   in   the   macro   and   microenvironment,   which   need   to   be  assessed  and   come out  the  key  issues  arising  from  a  SWOT  analysis,  which  the   company   needs   to   trade   when   choosing   between   the   st localizegic   options   for   their  marketing  plan.   Ans.   SINGAPORE  HOTEL  INDUSTRY;    AN   psychiatric hospital:   Singaporean   hotel   and   motel   pains   saw   a   relatively   safe   growth   during   2004-­?2008.   Total   tax   generated   by   this   industry   in   2008   is   $2.8   billion,   representing   an   average   growth   rate   of   5.9%   during   the   period   2004-­? 2008.
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  The   value   of   the   industry   has   declined   in   2009   due   to   global   recession,   which   shows   4%   decline   in   tourism   industry.   But   authorities   have   not   even so   published  exact  latest  figures.     The  average  growth  rate  of  4.8%  is  forecast  for  the  five-­?year  period  from   2008-­?2013,   which   is   expected   to   take   the   industry   value   to   $3.6   billion   by   the   end  of  2013.   Domestic  consumer  contributes  to  4.8%  of  the  revenue  of  hotel  industry.  ... If you want to get a full essay, order it on our website: Orderessay

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