Our most important target commercialise is the 4 18 age group in the Beaverton area, which makes up almost 25% of Beavertons population. The reason that we target the 4 to 18 year olds is that they are most likely to nevertheless live with their parents and it is usually the parents that try and enroll your children in come forth of school activities. Now that health has become a spectacular issue in the U.S. parents are finding more ship look to keep their kids physically active to stay in shape. With Taekwondo fitting a more popular sport ever since Taekwondo was introduced in the Olympics they have been increases in the amount of people signing up for certain types of martial arts. Not only is health a factor but in any case the way Taekwondo has been known to instill discipline, respect, confidence and self-defense. When parents find that their children begin to lack, discipline, respect and confidence they allow for most likely find a unalike way to teach them these principles and Taekwondo is the perfect way to teach these principles along with staying powerful and active.
Although our target market is 4 to 18 year olds they likewise serve another(prenominal) purpose. They act almost like another way to advertise to others such as parents, friends and etc.
When parents come to expect their children learning respect, discipline and confidence mixed in with Taekwondo they leading also might consider trying it out themselves. So by targeting 4 18 year olds we are also in a way targeting their friends and family, leading to their friends and family telling their friends and family as well.
C.Pricing
Our pricing strategy will initially utilize a variety of different pricing and promotional strategies aimed at make a strong and loyal customer base. Initially we will offer free trials and introductory discounts to help build a customer base. We are planning on using different pricing strategies for the different services offered.
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