The friendship that my gathering picked is BMW which is a railway car company based out of Ger some(prenominal). forrader we probe how this company can improve their harvestivity from a Data Communicative/IT perspective we must analyze where the company is today and where it is aiming to go. To fully analyze the companys delegacy well use SWOT analysis which stands for: strength, weakness, opportunity and threats. This is a harsh business framework in analyzing a companys strategy; from here we will be able to analyze the companys IT and data communication needs.
STOW psychoanalysis: BMW
Strength:
1. Brand shout out and prestige are BMWs biggest strengths; when someone buys a BMW they are not just universe a car, but also making a complaisant statement.
2. Innovative technology: BMW is always on top of the up-to-the-minute technology in cars. Its enhanced features of its iDrive, STEPTRONIC, Adaptive break lights, and atomic number 54 headlights allow the driver to experience convenience, better handling, and safety.
3. High Resale cheer: BMW has a very high resale value, and it related top in resale compared to all other cars.
Weakness:
1. Price: Though the 3 series is cheaper than the 5 and the 7 series, compared to other luxury vehicles in the same class it can tend to rule a little pricey.
However BMW bases its pricing of value, and has too keep its name and prestige with the prices it offers.
2. Most all other car companies contain an entry leveled car, a car made for people who are either buying their first car, so they dont expect to spend too much, or for people who cannot grant a high leveled car but still want to drive a BMW.
Opportunity:
1. BMW is offering a product that requires many different types of parts. Unlike a computer, for example, a car requires knowledge of vastly different dodgings like your suspension system to your audio system to your exterior body. This is an opportunity because BMW gets to work with many different companies to complete a car which opens...If you want to get a full essay, order it on our website: Orderessay
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