Media Analysis

Running Head : NameUniversityCourseTutorDate :Media has been used to pass on alert information that shapes the society in various ways . This has been practicable because of its wide reach and the speed with which it reaches the masses . The media has communicated both moneymaking and destructive information . The many benefits the media has brought to the society ar among others increase democratic space in several countries . Highlighting the absorb of the inadequate has brought help from willing members of the society to assist them . This has helped change the living standards of the poorI as much as the media has benefited people , it has overly discriminated against other groups in the society . While the media widely covers on some activities or some people , the media also sidelines others by offering little or no insurance coverage at all . This is due to some stereotypical way of wake particular groups of people . The media propagates such stereotypes . In the political subject field , if the media covers on one candidate than the others , the public would form an confidence that the other candidates are losing favor with the electorate . This is wrong since it may not be true . The media is known to cover more comprehensively sports by men than for women this propagates the stereotypical view that men are better in sports than women . This trend has led the researchers in sports ladder out many studies to empirically show thisIn 1996 a translate was conducted by the Australian Sports Commission to identify the trends of media coverage on women in sports . On the main mass media , that is , the televisions , the newss and the wireless women sports were to the lowest degree covered though women continued to participate in the sports . For the radio and television coverage , less than 2 of coverage was on women sports . The newss covered women s sports slightly above 10 of the sports news beat .

On the quality of the coverage in newss , women s sports were covered when in that respect were no male sports to be covered . Articles on women sports were every at the back pages or buried somewhere privileged pages of the sports section . The language used to describe women sports emphasized their helplessness passivity and insignificance . The study showed the media was biased against women evidenced by their poor coverage on (women HYPERLINK hypertext transfer protocol /www .dsr .nsw .gov .au /asets /pubs /industry /info-mediawomen .pdf http /www .dsr .nsw .gov .au /assets /pubs /industry /info-mediawomen .pdfAnother study conducted in the United States on magazines had indicted Sports Illustrated , the nation s largest sports magazine only , covered women sports 10 of the condemnation . This study prompted other to carry out similar studies . A study following this was the one conducted on ESPN The Magazine s coverage on women athletes and girls in sports . The results showed that only 3 of the written sports articles and 5 photographic coverage was on women sports or women athletes . ESPN The Magazine had the widest national...If you exigency to get a full essay, order it on our website: Orderessay

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