It Has Been Said That The Function Of The Media Is To Sell Audiences To Advertisers. Discuss This Statement’s Relevance To The Australian Media.

NameUniversityTutorCourseDateThe media in Australia plays a actually important role of exchange auditory senses to advertisers . This elaborates on the functions of the media in connection with its role as a earthly concern watchdog and as an agent of disseminating crucial learning to the public . So as to achieve its function in the society the media has repositioned itself by merging with the telecommunication sector in areas such as digitalization which has seen the media become more stiff by decentralizing its role within the society to entangle playing more public relations role pursue in corporate use in terms of compensable publicity , dissemination of instruction as well as engaging in the promotional culture (Binner Marshall , 2000 , 21The media in Australia is liberal and a big extent enjoys media freedom enjoyed by other media is the developed world (Kim , 2003 , 40 . The media in Australia piece of ass be divided into two : first of all that controlled by public and those controlled by private sector . The Australian beam Corporation is one of the biggest public broadcasters in the country with an audience close to 15 million people (Shirley Graham and Adams , Brian . 1990 , 13 . Advertisers have function of marketing their products to the public and as a result , they rely massively on the media (Shirley , Graham and Adams , Brian . 1990 , 83 . This is the root cause of close relations between media and skunk Although costs of advertisement in the media have been on the firm sharpen most broadcasters especially televisions and newss handle their capacity in terms of daily advertisements .

This shows the interconnection between media and advertisers and as a result demonstrates that the media has a leading function of passing study and for that matter information on behalf of advertisers to the publicThe media engages different tactics and approaches in an agenda setting role which ensures that it can influence public opinion (Shirley Graham and Adams , Brian . 1990 , 107 . Research has shown that the youth in Australia virtually entirely rely on the media for business related information . Although the role of televisions , radio as well as newss is devalued declining with the popularity of profits as a cheaper alternative is on the rise advertisers still view the television and news media as very critical in setting agenda for the public and as a result , they are more than willing to profits a fortune for that In addition , the media commands a great deal of venerate amongst the public . A form of respect is drawn from a long history of media in Australia organism viewed as the means to maintenance of a democratic societyMore than incessantly before the youth are identifying with media and especially the Internet . For this causa , advertisers found a new frontier in the Internet sponsored advertisements with a number of those online or having access to Internet increase steadily . This has created a culture whereby the members of the society want to be associated or to be identified with the media giving the...If you want to loll around a full essay, order it on our website: Orderessay

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