Krispy Kreme

KRISPY KREME CASE FACTS -Krispy Kreme is a leading branded retailer and jobber of high- eccentric doughnuts in America including its signature Hot Original Glazed. -Krispy Kreme has continue its harvest-feast and expanded the design of the consistent Krispy Kreme store end-to-end the Southeast. -They now have approximately 300 Krispy Kreme factory stores and 90 satellites, and are continuing their growth strongly. ISSUES -Tight competition with Starbucks, Dunkin Donut and Tim Hortons. -Decreasing gross and negative net in go up. -Krispy Kremes web presence is in need of a provider to support the deployment of their web applications. ALTERNATIVES -expand franchises -alternative stock distributions -look for a good provider for web presence -stop expanding RECOMMENDATIONS -The food fabrication has been affected by a recent trend toward healthier eating habits. Mirroring this trend has been a desire by legion(predicate) to indulge in unhealthy foods. Krispy Kreme has capitalized on this trend by positioning doughnuts as a popular, on-the-go food. Krispy Kremes success has hinged on consistency throughout its locations and by delivering a high quality product.

Future growth opportunities include expanding franchises as well as penetrating alternate distribution channels. As Krispy Kreme analyzes potential growth opportunities within alternate distribution channels such as convenience stores and grocery chains, it must determine whether doing so go out sacrifice brand equity and product quality. Expanding beyond its have got stores will require the marketing of the doughnut in a cold format. As research has shown, Krispy Kremes success has come from factors other than the serving temperature of its products. I believe that Krispy Kreme can be successful in launching its product in radical markets without establishing physical locations. Alternative channel distribution will befriend bring the Krispy Kreme product to millions of potential customers who have yet to experience... If you pauperism to get a full essay, order it on our website: Orderessay

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