Marketing Health Care Services

When people think of marketing, they lots think of salespeople, cold calls, and advertising. The term marketing also brings to header concepts such as market share, promotional campaigns, coupons and other techniques intend to take market share from competitors. That model, which works well for many companies including companies selling consumer goods, does non work well in the wellnesscare field. Nevertheless, health care providers must recognize that they are in competition

to retain patients. Even in a Health Maintenance Organization, patients usually have a choice about which healthcare provider to use.

Therefore, the issue is not whether competitiveness and marketing are important in the health care industry; it is what type of marketing healthcare attend providers should be using. Patients, who are consumers, are typically concerned with choice of care, convenience, and choice. To the extent that a health care provider is not monitoring and measuring the quality of care that it provides, it is missing an chance to improve its services and in do
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