Good Hotel

Case 25 Teaching Note
commodity Hotel: Doing practiced, Doing Well?*
Overview
Good Hotel in San Francisco was refurbished, re-branded, and opened by Joie de Vivre (JdV), a hotel management attach to in November 2008. Good Hotel was known in the patience as the first to be branded as a hotel with a conscience encompassing a positive attitude, environmental esthesia and philanthropy. In April 2010, however, due to the foreclosure and sale of the hotel and two nearby hotel properties from its precedent owners to a new management group, JdV would be forced to intercept its hotel management contract for Good Hotel and two nearby hotel properties at the end of May 2010. Good Hotels General Manger, Pam Janusz was asked to put forward a recommendation on whether to continue, expand or contain the Good Hotel concept to the new ownership group. Pam pondered how to evaluate Good Hotels performance in order to determine its long-term viability in light of the economic downturn in general, and the change magnitude competitive dynamics in the tourism and hospitality industry in particular. The effect focuses on the companys unparalleled strategy in the U.S. lodging industry and its superior onward motion to strategy execution.




Suggestions for Using the Case
You should find that the students will find the case of interest because of the Good Hotels focus on sustainability and because of its fast turnaround in the San Francisco market for hotels. The case is best desirable for your module on strategy execution and provides an illustration of how to apply a focused differentiation competitive strategy. The case info provides a close linkage with such concepts from Chapters 10-12 as resource allocation, leadership, culture, and the need for strategy-supportive policies and procedures. The cases reporting of the Good Hotels sustainable business practices also makes the case well-suited to accompany your coverage of business ethics and corporate social responsibility.
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