Marketing Strategy Chocolate

Executive Summary The chocolate manufacturing industry is fast ripening and passing profitable. It has been a stable industry since the early nineteenth ampere-second with the introduction of solid chocolate pieces. Innovation and engine room has increase the productivity of the industry and heavy promotion has attached companies proud brand recognition. The industry includes home(prenominal) and international companies, which h sometime(a)s two domestic and/or international locations. Chocolate can be effect in many forms: large bars, small bars, sundry(a) with fruit, goofy or caramel, individually wrapped pieces, boxed candies, seasonal worker molds, powdered, or mixed into a syrup. Chocolate can be utilize as a treat to eat or drink, or for baking. You can buy sweetened or unsweetened, depending on mean use, milk chocolate, white chocolate or benighted chocolate, depending on individual tastes. There is something for everyone. Background The 19th ascor bic acid marked the near revolutionary developments in the history of chocolate. In 1847, an English ships company introduced solid eating chocolate by the development of fondant chocolate, a smooth and velvety variety that has well-nigh completely replaced the old coarse grained chocolate which formerly prevail the world market.

The former(a) development occurred in 1876 in Vevey, Switzerland, when Daniel Peter devised a mode of adding milk to the chocolate, creating the product we enjoy today cognize as milk chocolate. In the U.S., the production of chocolate proceeded at a faster pace than anywhere else in the world. It was in the pre-Revolutionary rude(a) England, 1765 to be exa ct, that the first chocolate factory was est! ablished. During World struggle II, the U.S. government recognized chocolates role in the nourishment and separate spirit of the Allied Armed Forces, so much so that it allocated valuable shipping space for the importation of cocoa beans. numerous soldiers were thankful for the pocket chocolate bars which gave them the strength to admit on until more food...If you want to get a well-endowed essay, order it on our website: OrderEssay.net

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