Analyse The Macro Environment Of British Airways`s Electronic Commerce

Analyse the large Environment of British Airways` Electronic Commerce2006Analyse the macro Environment of British Airways` Electronic CommerceEvery companionship in the respiratory tract industry is greatly influenced by a large f whole of macroeconomic factors , everyplace which the society has no realize The factors of the macroeconomic surround in many ways regard the judicature s success , because they have a abstruse saccade on all of the phoner s activitiesMacro environment of e-commerce is influenced by more than or less of the macro factors which have an impact on traditional trading operations . yet , it is br slightly different from macro environment of fastness operations because it is more dependent on different proficient substitutes and competitors innovations . Besides , macro environment of e-comme rce is greatly influenced by transnational factors , because users of meshing are located all over the gentlemans gentleman and they can buy many products and services onlineBritish Airways more often than not depends on macroeconomic conditions not only in the UK which is its home(prenominal) foodstuff , but also in other countries of the human race , because it has customers in various countries . Online services are gaining more and more richness in the operations of the company due to their increase revenues . British Airways performance is greatly influenced by any events which study come out in different countries , such as changes of government , downturn of economy , changes in consumers preferences and their level of income , change in consumers demographics . The company packs to devote maximum care to the analytic thinking of all of these factors because they have significant influence on tourism and nation s desire to travel by airplanePESTEL analysis fo r British Airways e-commerce is represent i! n table 1 . It is crucial for understanding of the impact of macro environment in which the company functions . The major factors of macroeconomic environment which have a deep impact on the operations of the company include semipolitical , economic , complaisant , technological , environmental , and legal factors . These factors need to be interpreted into consideration by the management of the company .

Factors which are committed with e-commerce and would not be present in traditional ancestry models are highlightedPoliticalCurrent legislation set airlinesEuropean /external legislation developmentGovernment policies regulating airlinesWars in sealed parts of the worldPolitical ram part of travelling to certain countriesEconomicChanges in taxation which could affect the thinned of airline ticketsChange in the exchange rate ofChanges in the value of oilChanges in price of Internet in various countriesChanges in consumer incomeEuropean economy trends which could abate the number of passengers travelling by airplanesAppearance of pertly competitors offering correspondent services SocialCurrent lifestyles of consumers and possible changes in themConsumer purchase patternsConsumer demographicsConsumer travelling patternsTerrorismNumber of Internet usersNumber of consumers shopping for airplane tickets onlineNumber of crimes connected with e-commerce (number of hackersTechnologicalCompeting technology development in airlinesInnovation potential of competitors in airline e-businessIntroduction of newfound technologies in e-commerceIntroduction of new software and hardware to the marketE-securityEnvironmentalEcologyPollution conditionsLegalDevelopments...If you want to overreach a extensive essay, order it o! n our website: OrderEssay.net

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