Peoples Bank is a state-owned commercial rim in Sri Lanka. It was established on July 1 1961, at a eon when the cussing effort was primarily servicing the upper echelons of the country, Peoples Bank from inception, worked on the stick in of being a true bank for the people.Now a day, the banking industry is wholesome developed. It can be observed that thither is increasingly tough competition from the other banking work providers (HNB, commercialised bank, Sampath bank, Bank of Ceylon& HSBC). So, In send to survive in the banking industry, the peoples bank has to improve their performance in future.
With the aim to develop their performance bank designed to do an exploratory marketing research to discover the customers expectation level.Secondary information are used to do this research, which based on in-depth interviews, airplane pilot studies, experience surveys, secondary data analysis, case analysis, and focus groups and there are some analytical tools are using to analyzing these stack away data such as box-and-whisker plots,SPSS,median polish of two-way submit and finally the result of marketing research is expected to be accurate, clear, useful and financially beneficial of the peoples bank future performance.
2. Background
Peoples Bank is a state-owned commercial bank in Sri Lanka.
It wasestablished on July 1 1961, at a time when the banking industry was primarily servicing the upper echelons of the country, Peoples Bank from inception, worked on the premise of being a true bank for the people. The vision of the bank is empowering people to become value creating, competitive and self-reliant.
* The bank bounteous the service in banking sector for 50 years. It has 687 branches& service centers within the country. The bank is providing personal banking service, Treasury service, Corporate banking service, increase banking service and Commercial banking service.
Now a day, the banking industry is well developed. It can be...If you want to get a full essay, order it on our website: Orderessay
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