Wine Ratings

Wine Ratings: A Hint of Hype, A Taste of Illusion

In the November 20, 2009 Wall Street Journal, Leonard Mlondinow wrote, They pour, sip and, with passion and snobbery, glorify or doom vinos. However, studies say the wine-rating system is badly flawed. There atomic number 18 many factors that contribute to the wine rating systems demise. Mlondinow reflects on why the wine rating system was seduced in the first place, explores how scientific research has debunked the consistency use by humans, as well as the psychological factors that come into drama when wine experts argon rating wine.
Consumers being misled and sold small wines for more expensive wines was the biggest cause for the creation of the wine ratings system. In fact, in June 1973, French Tax Inspectors worked on a lead-in that a winery that had operated for over 155 years was change a less expensive wine for robust Bordeaux. finally eight men were prosecuted and convicted. During the trial it was reported that wine merchants regularly defrauded foreigners. The target market, felt more willing to purchase a less quality bottle of wine, was America. The Bordeaux they sold as false was reported to be five times the cost of the wine the eight men actually sold to consumers. This drove Robert M. Parker Jr.



to create a rating system that would protect the consumer by maturation a hundred point rating scale.
Wine ratings are applied by judges that are appointed to miscellaneous panels around the world. Judges apply their human perceptions and the ratings are applied to wine. As one would expect, the rating scale had a ugly impact on the wine industry. The most significant and important impact is the fluctuation in price based on the correlation to wine rating. Higher rated wines have the ability to exponentially charge much higher prices then their counter part, with a much lower rating. According to a 2001 study of Bordeaux wines, a one-point bump in Robert Parkers wine ratings average equates...If you privation to get a full essay, order it on our website: Orderessay



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