Marketing Seminar
Prof. Dr. Hani Abd El. Khalek
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Techno loading
Presented by: Sherin Haroun El. Rashied
Table of Content
Chapter integrity: Introduction
1.1 Executive Summary
1.2 Introduction
1.3 Methodology of analyses
Chapter Two: Egypt Market Overview macro Environment
2.1 Economy in Egypt
2.2 Exports Promotion Strategy
2.3 Egypt Political SWOT
2.4 Egypt economic SWOT
2.5 Egypt Business Environment SWOT
Chapter Three: The Industry
3.1 Shipping Industry
3.2 Shipping in Egypt
3.3 Techno Freight
Chapter Four: The Objective
Chapter Five: Situation Analysis
Chapter Six: Scenarios
Chapter heptad: Action Plan & Implementation
Chapter Eight: Feedback & Recommendations
Chapter ball club: Reference
Chapter One
Introduction
1.1 Executive Summary
Techno Freight was established in 2007 to bear systematic integrated logistics, hub distribution and the most advanced and jimmy added services within the custom brokerage and forwarding industry.
Todays logistics milieu is as dynamic as ever, and requires the right skills and expertise to cannonball along freight in this new regulatory world.
The success of Techno Freight mainly depends on its marketing activities and the effectiveness of these activities. In ramble to know if our marketing is effective all aspects of our marketing fly the coop that need to be analysed and by analysing the current marketing entropy flaws in the proposalning and weaknesses in our companys services, a proper bodily process can then be taken to ensure a better functioning of the weak parts of your marketing locomotive engine or to make better use of the competitions weaknesses and flaws.
Our marketing plan which will be highlighted will be focus on how that a local Egyptian leading Company in the field of shipping sector act and stand everywhere the current economic crisis.
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