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Thursday, February 21, 2013

Mrketing Coca

Coca-Cola Branding Case

The Coca-Cola Company has a large line of boozing products, On the companys website we can see a whole range of products like Coke which is the companys original product and Sprite, Fanta , Dasani , sharp do and Ciel ect. These examples are a part of the companys line. They differ from taste and furtherance looks.
Coke ,Fanta and sprite are the oldest product of the company. They are change soft drinks do with artificial flavors. The other products such(prenominal) as Ciel, Smartwater , Vitamin water, Fresca and Dasani are basically Spring or purified Water made to meet the costumers need. In these products we can find water confused with vitamins, sparkling flavored water and spring water. The coca-cola company also offers its clients , essential bottled tea drink Honest tea and energy drinks such as NOS and Powerade in addition, they make natural juice drinks and ragweed drinks such as simply orange and minute made . The availability of all of these products over satisfies the costumer needs, the company has created a line breadth with a strong depth that wouldnt disappoint any customer. The product that has the greatest depth is s made. The product has over 100 Different varieties of Minute Made Juices and juice drinks.

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The product that has the least depth would be Mello yello which basically has no depth. Its an orange flavored soda product produced by the coca-cola company. Another product of the same depth is Simply orange which is 100% bottled orange juice.
The Coca-colas brand has its own lever in the consumers mind. Since they have been producing their product a long epoch ago, they were able to record the desire of coca-cola Products in the consumers thoughts. lay is in the mind of the consumer and can be described as how the product is considered by that consumer. Coca-Cola was able to position its self as a part of the consumers daily life. The fondness of the consumer to the brand...If you requisite to get a full essay, order it on our website: Orderessay



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