Lecture in the Fall Term 2012 ? Martin Klarmann
imbed of Information Systems and Marketing (ISSM) Marketing & Sales enquiry Group
fit Universität des Landes Baden-Württemberg und nationales Forschungszentrum in der Helmholtz-Gemeinschaft
www.kit.edu
Organization
Times: Monday, 3.45 p.m. 5.15 p.m. First words: October 15, 2012 Last lecture: November 26, 2012 HS III (R105), Building 30.41 Available online on ILIAS the morning of the lecture (under old name of the institute: ETU) create verbally exam (no exceptions), 60 min. + 10 min. reading time celestial latitude 10, 2012, 4.00 p.m. 5.10 p.m. HS III (R105), Building 30.41 May 2013 One exemplary exam will be provided mid-November Prof. Dr. Martin Klarmann martin.klarmann@kit.edu http://marketing.iism.kit.edu/ Tuesdays, 3 p.m. 5 p.m. (appointment required, enliven contact Juliane Bayer at juliane.bayer@kit.edu)
Marketing & Sales search Group
Room: Slides: Exam: ? Type: ? potential date: ? Probable room: ? Resit: ? Exemplary exam: Contact: ? Lecturer: ? telecommunicate: ? Homepage: ? Office hours:
2 14-Oct-12
Martin Klarmann, Fall Term 2012
Agenda
I. II. Introduction dread International Markets: Culture
III. Understanding International Markets: Buyer Behavior IV. Market Entry Decisions V.
International Market Research
VI. International Marketing intermix Management VII. International Marketing Organization VIII. Marketing in Emerging Markets
3
14-Oct-12
Martin Klarmann, Fall Term 2012
Marketing & Sales Research Group
This course has two sets of goals
Course goals
Content-related goals ? Understanding of the concept of finishing and its application to marketing ? Familiarity with particular aspects of global buyer bearing ? Ability to evaluate countries regarding their market potential and knowledge of suspend market strategies ? Ability to apply market research techniques to international contexts ? Knowledge of particularities that need to be...If you want to get a practiced essay, order it on our website: Orderessay
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