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1. Introduction……………………………………………………………………………2
2. Long-term objectives………………………………………………………………….3
3. St respectgies………………………………………………………………………………4
4. Organizational Structure………………………………………………………………4
5. Resources exigency……………………………………………………………….7
1. Financial Resources………………………………………………………………7
2. Human Resources……………………………………………………………….11
6. Implementation Plan…………………………………………………………………11
7. Monitor and defend Mechanism…………………………………………………….13
8. Contingency Plan…………………………………………………………………….17
9. References……………………………………………………………………………18
10. Appendices…………………………………………………………………………...19
Appendix 1 3 Steps…………………………………………………………………….20
Appendix 2 5 Slides……………………………………………………………………21
Appendix 3 Session C………………………………………………………………….23
Appendix 4 Vitality wind……………………………………………………………..24
1. Introduction
Kinh Do Corporation (KDC) which was founded in 1993 has been a dominant pseud in the domestic confectionary sector by controlling 30% of the domestic market share.
The accompany has 4 business types including foodstuff, retail, legitimate estate and financial investment. During operation, it has growth until 2006. However, since 2007, it has suffered declining growth because of depending on dream cake and income from property and financial investment leading to flavour with some issues and problems, including slowing growth, vulnerability, uncontrolled risk and small sizing compared with big domestic company like Vinamilk and foreign company in the same sector like Breadtalk, Sara Lee, etc.
In price of slowing growth, its growth decreased considerably to 24% to 5% from 2006 to 2009. Besides, high inflation affects strongly on the growth of the company, peculiarly no growth for KDC when the inflation reached to 19.4% and 6.88% in 2008 and 2009. Moreover, USD to VND exchange rate has effects on the price of the imported raw materials resulting in influencing on the production cost as well as the growth of the company.
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