Export Performance

DETERMINANTS OF EXPORT PERFORMANCE IN SMEs : THE CASE OF THE FRENCH WINE INDUSTRY From 2000 to 2005, the number of french wine growing companies fell from 92,100 to 77,7001 This unfavourable period, characterized among others by a abate in domestic sales, has made necessary the exporting activity and the look for for new outlets on international markets The aim of this paper is to identify the determinants of the export performance in the French wine industry, mainly composed of SMEs. Among the determinants of the libertine that can impact its EP, firm size, measured by the global swage or the number of permanent employees Larger firms can advantage from economies of scale and grow effect and thus improve their performance. A small size grants the firm larger growth opportunities and higher(prenominal) flexibility even if it has limited resources ( Thus, given that the French wine industry is mainly composed of SMEs, it will be applicable to assess whether the larger wine companies fall in the highest performance.

Firm experience is another determinant: the age of the firm and the export performance, On the other hand, older companies, with an agricultural and wine-growing tradition, may have a less entrepreneurial attitude. However they may be more stable and have a larger network thanks to their longer experience, which can supply them export success. proved the existence of the role of a modify offer Companies which want to have higher export performance should feign an export-oriented management. To be export-oriented, it must already be (or become) market-oriented. one of the inherent characteristics of management is entrepreneurship : according to CARUANA & al (1998), entrepreneurship is a three-dimensional plan: innovation, proactivity (instead of reactivity) and risk-taking. If you want to get a full essay, order it on our website: Orderessay

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