Dell Unveils Green Packaging Plan

Dell has continued in its quest to establish itself as the self-proclaimed greenest technology company on the planet, announcing a wide of the mark ranging case reduction schema designed to eliminate almost 20 million pounds of box materials and cut cost by more than $8m (£5m). Under the new strategy, the company announced what it has claimed argon the industrys first targets for cutting packaging for PCs and laptops, committing to reduce packaging levels by 10 per centime worldwide by 2010 a move that is estimated will save more than 150,000 trees. Dell to a fault pledged to increase sustainable content in padding and corrugate packaging by 40 per cent and encounter that 75 per cent of packaging components are curbside recyclable by 2012. The company said that it would also increasingly deploy light air filled cushion technology to reduce the take for heavier cardboard and make greater use of 100 per cent recycled High-Density Polyethylene (HDPE) thermal-formed cushions made from waste materials such as draw and laundry detergent bottles. According to its calculations an estimated 33 million recycled milk jugs will be integrated into desktop and laptop packaging in 2009.

In addition, the company announced the US put of Dell Greenprint Advisor a new web settle designed to help firms optimise their sustainability strategies. Dell said it mean to expand the web site for a global listening in the coming months. Tod Arbogast, director of Sustainable byplay at Dell, urged other IT firms to set packaging reduction targets as part of a global green packaging strategy . His comments were echoed by Adam Werbach, chief executive of Saatchi & S aatchi S, the ad giants sustainability consulting arm, who argued that with companies likely to cut material and transport costs by reducing packaging levels, there was no remedy for inaction. Excessive packaging is among the most solvable challenges today, he said. ever-changing the packaging... If you want to get a full essay, order it on our website: Orderessay

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