Comtetive Analysis of Mengniu

Catalogue Part1: Brief Introduction……………………………1 Part2: Strategic Environment outline…………….1 impertinent Environment analytic thinking…………………………….1 General Environment Analysis………………………………………....1 sedulousness Environment Analysis………………………………………...2 Competitive Environment Analysis…………………………………….4 cozy Environment Analysis……………………………..5 Resources……………………………………………………………….5 Capabilities……………………………………………………………..7 Core Competencies……………………………………………………..8 Outsourcing……………………………………………………………..9 Value Chain Analysis…………………………………………………...9 SWOT Analysis………………………………………………10 Part3: Strategy Formulation………………………...11 Business-level Strategy Analysis……………………………………….12 Corporate-level Strategy Analysis………………………………………12 Mengniu ?.Brief Introduction Founded in 1999 and with headquarter in the core of china Dairy Capital Shengle Economic Zone in Helingeer County of Huhhot, national Mongolia Mengniu Dairy (Group) Co.

, Ltd has a total asset of RMB 10 one million million million and 30,000 employees, and the production capacity of dairy products reaches 6 million mensurable tons per year. So far Mengniu Dairy Group has complete over 20 production bases including Helin base in 15 provinces of China and owned 5 major series of products which atomic number 18 liquid milk, yogurt, ice cream, dry milk and cheese, in which be in corporeald over 200 categories. Relying on the supreme quality, Mengnius products cover all Chinese market and are exported to foreign such as America, Canada, Mongolia Republic, Hong Kong, Macao and other Southeast Asian countries. Targeting to the corporate positioning of building a dairy production and helping enterprise who commits to the health of mankind, Mengniu Dairy Group has created the miraculous rapid development that draws the worldwide attention in a piddling period of 9 years. By the end of 2008, the sales tax income had reached RMB 23.9 billion with a CAGR of 104% which made Mengniu the first dairy fraternity that exceeded RMB 20 billion... If you want to get a full essay, ordinance it on our website: Orderessay

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