"The collection, summarization, analyzing, and reporting of all five competitive forces: competition, substitute providers, potential entrants, suppliers and customers" (PC-based 1).
"The purposeful and coordinated monitoring of your challenger (s), wherever and whoever they may be, within a specific marketplace. scheme to gain foreknowledge of your competitor's plans and to plan your business strategy to liquidate their plans" (What 1).
"Positioning the firm within a given industriousness so as to earn a rate of drive out above the industry average" (Marsden 6).
"An individual, company, or country has a comparative advantage in generating a particular crop or service if they are able to produce the merchandise or service for the lowest opportunity cost in comparison to other producers. To determine if an individual, a company, or a country is a more efficiency producer of a specific good or service in comparisons to some(a) other good or goods or service or services" (Williams 1).
The strengths, opportunities, weaknesses and threats of competitor hotels in the knowledge base will be measured via mystery shoppers in possession of competitor outline worksheets.
The hypotheses being considered are the following:
"Competitor Analysis Worksheet." http://entrepreneur-online.com/forms/ANLY0001.html April 26, 1999, 1-2.
Support with luggage ( (( ((( (((( (((((
McKenzie, A. " mystery Shoppers Provide Inside Scoop On Employees." The Dallas Morning News. supercilious 1, 1996, (21A) 1-4.
Will information obtained from competitor analysis of hotels in the area via mystery shoppers reveal the reason for higher average line rate levels in competitors?
gym, child play area, etc.) ( (( ((( (((( (((((
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