Case Study in Strategic Marketing

CASE STUDY: REALTY WORLD real property realness is a full-service real estate agency. The confederation employs a broker, a receptionist, a bookkeeper, and a rental administrator. All sales agents are autarkic contractors who are paid on commission. The company (broker) earns 1% of either sales. Real estate commissions average 6% of merchandising determine. Therefore, 5% of the selling price goes to the independent sales agents, not the company. In addition, the company generates income through a residential clean service. detain year, the company earned $25,000 through the cleaning service. stick out year, agents in the company sold a total of $10million in commercialised real estate and sold an average of five dollar bill residential transactions to each one calendar month with an average transaction price of $500,000. Property management is wear out intensive and requires a regular administrator. It is difficult to manage part for absentee owners. However , the company generated nearly $5,000 per month in residential rental fees and another $10,000 per month in substantial commercial billet management contracts. The commercial property management required sub-contracting of cleaning, support and landscaping services that averaged $5,000 per month. level 1: Qualitative Questions 1. How would you demarcate or identify the companys Strategic line of descent Units (SBUs)?

Answers will vary: residential sales, commercial sales, residential rentals, commercial property management, and cleaning service. 2. utilize revenues generated and potential for growth as two variables, prepare a BCG matrix for Realty World. Answe rs will vary based on the perception/project! ions for potential growth. Students should be prepared to defend or support why they set(p) an SBU in the chosen quadrant. 3. anticipate that Realty World is located in your city, develop a SWOT analysis for Realty World using actual news sources. Level 2: Quantitative Questions 1. Calculate revenues generated for each of the...If you want to get a full essay, order it on our website: OrderEssay.net

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