Will Kodak's Razor and Blade Pricing Strategy Succeed?

I believe Kodak?s outline will succeed. Why shouldnt the federation that started the picture show rootage a century ago levy the crisscrosser backing, curiously with an eye on acquire more of us to print our digital photos? The Kodak dirt has eer ranked among the top in the world by throw comprehension and quality. Eastman Kodak has built its brand loyalty since 1888 when George Eastman produced the first photographic camera that modify the complex sue of photography and made it operable to everyone. Since then, Kodak has pioneered many an(prenominal) new products to numerous grocery stores for a multitude of reasons: pleasure, business, medical, scientific, and entertainment. In the premature historic pointedness of 2000, Kodak was faced with a immense ch each(prenominal)enge as their chief(prenominal) driver of revenue, camera snap and processing was losing popularity. engineering apprehension was driving the trend to go digital and Kodaks film business was clearly in jeopardy. Kodak shifted their main focus to digital and all over the last sextuplet years has become a attractor in the market today. In 2001, Kodak introduced the Easy overlap system of rules which consisted of a digital camera and docking station. The said(prenominal) year, Kodak acquired Ofoto, the direct online photography service. As disruptive digital technologies operate hollowed kayoed Kodak?s means film business, the company?s investment company expense has dropped more than 60 pct since peaking 10 years ago. Kodak has dictated off thousands of workers as start out of a awful search to re-invent itself over that decade.

Kodak has appropriately seek to diversify beyond film, creating a portfolio of simple-to-use digital cameras, printers that plug at present into cameras, and a photo share-out Web site through its purchase of Ofoto in 2001. Unfortunately, Kodak?s sagging stock worth shows that these new businesses have non gotten big generous, fast enough to offset the reduce of its quondam(a) business. Disruption, I havent any idea well-nigh this means about Kodak unless now i am able to deduct what the selling strategy of Kodak will If you want to lodge a upright essay, hostel it on our website: Orderessay

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