Colgate Palmolive Case Analysis of "Precision" toothbrush.

Problem Statement The aim of this report is to probe the two different creation strategies (as a niche or a mainstream harvest- cartridge clip) for Colgate Palmolives advanced soup-strainer, Precision, and stockpile the one that is the most sufficient in the face of the foodstuff competition and consumer needs. The report too aims to make recommendations for the come outing, branding, colloquy and packaging of the harvest-home to a lower place the chosen strategy. Situation Analysis Comp any(prenominal): In 1991, CP held 43% of the realism toothpaste commercialise and 16% of the world toothbrush market. early(a) oral exam cargon products include dental floss and back talk rinses. In 1991, worldwide gross sales of CPs oral care products change magnitude 12% to $1.3 billion, accounting for 22% of CPs total sales. Toothbrushes represented 19% of CPs U.S. oral exam heraldic bearing Division sales and profits, and CP held the tot one position in the U.S. retail toothbrush market with a 23.3% script share. dollar bill sales of toothbrushes had grown an clean rate of 9.3% per annum since 1987, just right off in 1992 they increased by 21% in time value and 18% in volume, due to the introduction of 47 new products and line extensions. The high gear level of competition and fundament in the tooth brush intentness obliges CP launch a independent product (super premium market) Companys Strengths: * Colgate is a well-known brand cook in the Oral safeguard manufacture. * CP is creating a new and sophisticated product, Precision.

* CP has up-graded 25 of 91 manufacturing plants. * CP acquired Mennen, a mens toiletry company. Companys Weaknesses: *CP has been the laggards in advertizement and marketing in the late 1980s. * Colgate has never located any toothbrushes in the Super-premium toothbrush category. Competition: CPs key toothbrush industry competitors are Johnson & Johnson (JJ), and OralB. every these have an extensive product (toothbrushes) portfolio offer distinct... If you want to give a full essay, put in it on our website: Orderessay

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