Skoda Introduction The re-branding of Skoda provides a useful plate study of the challenges faced by brands wishing to reposition themselves Remember the Skoda jokes? - What do you call a Skoda with a sun-roof? Answer: A skip - why does a Skoda have a heated rear windshield? Answer: To keep your workforce warm when you push it - What do you call a Skoda with agree exhaust pipes? Answer: A wheelbarrow Critics of the Skoda would be surprised to anxiety the Skoda is now one of the fastest-growing railcar brands in the UK motor industry. The Czechoslovakian car company boosted its gross revenue in the UK in 2001 by 24% as contrasted to the average market out egression of 10.7%. This build on growth of 34% in 2000. How has this been achieved? Background Skoda had a monopoly in car manufacturing in Czechoslovakia until the 1989 Velvet Revolution. After this the Czech governing body started looking for a technical partner to revitalise its Skoda factories. In 1991, Volkswagen took a 30% stake in Skoda and started work in preparation and educating the workforce to Western bore standards. It invested over £2 key in the plant, research, development and unused models. Ten years later, in 2001, VW took total control of the business.
The starting time two launches from the new Skoda tent were well-received by the automotive press. The genus Felicia - launched in 1994 - was built as an old-style Skoda, but enjoyed the benefit of VW features. The 1998 Octavia was built on the VW group platform. The be of the improved VW car mental synthesis pushed up Skoda prices. The cars carried a gamy price tag and Skoda requisite to convince consumers that this price was indict paying. A VW marketing manager running(a) for Skoda explained: We needed to move outdoor(a) from... If you requisite to get a upright essay, order it on our website:
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