325-104Principles of MarketingCase Analysisof cost increase Juice BarsTABLE OF CONTENTS1. Table of Contents 22. Executive Summary 33. Overview of The Boost Juice 44. The External Environment and recommendation 4-65. Product and recommendation 6-86. Promotion and recommendation 8-107. Place and recommendation 10-128. Price 12-149. Conclusions 1410. References 15-16Executive SummaryBoost succus Bars have been a ontogenesis success since they assailable in cc0. Although there are other competitors, Boost manages to dwell in front by augmenting and extending their products. They segment and choose rank market to achieve most effective advertising and maximise sales. Boost Juice is a convenience good, currently in the maturity flesh of the product life cycle with unbendable brand equity and brand loyalty. They differentiate in augment layer with its well known brand, bright packaging and convenience. The progress achieves strong awareness by changing with social trends, having a jazzy, engaging environment and successful campaigns. Boost is now expanding not only in Australia but also overseas.
Their stores are small, colourful and strategically located in high foot work areas. They now distribute their goods in supermarkets as well as the stores. As boost juice is in maturity phase of PLC is has chosen a stability pricing objective.
OVERVIEW OF BOOST JUICEBoost Juice, offers healthy, dissolute drinks in Australia and was established in 2000. Boost Juice is the fastest growing fruit juice bar in the grey hemisphere, founded by Janine Allis in Adelaide (Wren, 2005). Boost Juice is growing rapidly as an amazing retail case, turning over $90mill a year with over 3000 staff members (Light, 2006) expanding from the first foot juice bar in Adelaide in 2000 to over 200 stores world wide.
There are ranges of great tasting juices or smoothies sold by Boost which offers healthy convenience and the augmentation of discordant products also enhances the satisfaction of the...
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