Concernig the liquidity dimension (ability to turn short term assets into cash) or the leverage ratio (how much a firm is financed by debt), HD is doing better than the manufacturing average in his category & significantly better than its important competitor Honda.
A threat for HD is certainly the price of the motorcycle in comparaison with the competitors. An explanation is that they hope to use the best timber material but in any case the best labour competencies. They also invest a lot in the R&D department.
Customer loyalty is HDs strongest competitive advantage. 80% of the hatful who have an Harley & wént to buy an other motorcycle go forth buy an Harley again.
As the figures of market share have showed, the amplification of HD is one, maybe the biggest challenge for the future. The female market is on the straightforward way in the US but the development of the European & more specially the Asian market will asked to the heed of HD to be innovative & creative.
New models, new technologies, new parley will maybe necessary if they want to increase the market share on these different markets.
The quality of HD motorcycle is cut since years & years. However, Honda have develop a such high school level of quality control process that the problems which can appears on a Honda motorcyle is less important with HD.
Product selection is another area of weakness at Harley. While offering legion(predicate) products in the 1000cc+ category of motorcycles, Harley lacks an array of smaller bikes. Also, Harley is not diversify into other recreational lines such as watercraft & ATVs as many of its competitors are & is thus more suceptible to...If you want to get a full essay, order it on our website: Orderessay
If you want to get a full essay, wisit our page: write my essay .
No comments:
Post a Comment