Case

Strategic focussing
Part # 1 : Introduction to Strategic Management Overview
Why do some nerves succeed while others fit? Why has Dell Computer been able to do so well in the fiercely competitory personal computing machine industry, while others standardised Compaq, Gateway, and Apple have not had the alike(p) success in recent years? In the sell industry, what distinguishes success such(prenominal) as Wal-Mart and Target from struggling rivals Sears and Kmart? It is argued that, the strategies that an plaques managers be have a major advert on its performance relative to its peers. A Strategy is an work on that managers take to strickle one or more of the organizations goals. For most, if not all organizations, an overriding goal is to make superior performance relative to its rivals. If a companys strategy results in superior performance, it is said to have competitive utility. Dells strategies produced superior performance from 1996 to 2001; Dell therefore has had a competitive advantage over its rivals. How did Dell attain this competitive advantage? In the early 1990s, Michael Dell engage a number of highly experienced managers from established companies such as IBM.



Then Dell and these managers developed and pursued strategies that alter the company to satisfy customers better than its competitors did while simultaneously plentiful it a cost structure that was the lowest in the Industry. In 2001, Dell took advantage of its low cost structure to introduction a price war in the personal calculator industry. It took significant market share from its competitors while remaining profitable. In contrast, Dells competitors saw their profitability slump, and some like Gateway, had losses. Much of strategic management is about identifying and describing the strategies that managers can pursue to attain superior performance and a competitive advantage for their organization. One of the major objective of this course is to get a comprehensive understanding of the analytical techniques and...If you want to get a full essay, order it on our website: Orderessay



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