Turkish Airlines Industry Analysis

THY has or so features that makes it strong in the sector. First of all, THY charges close to a deduction-airline. Secondly, it offers a pileiness class dish out on some(prenominal) overseas and domestic flights. Moreover, THY offers a frequent flyer schedule (an example to this is; Miles&Smiles) Fourthly, it competes with international and domestic airlines and long distance inter-city bus services (through price cuts). Finally, THY has the best landing slots (in Istanbul & Ankara) and it is the only flop based international carrier. Unfortunately, THY has some weaknesses such as; acting like a legacy airline, but does not passing play as one . Furthermore, THY is not a name brand. Thirdly, on that point be no strategic partnerships (high point cost per ransomed flight) (weak frequent flyer program with high costs). Also in that location are lack of customer orientation and lack of service culture . Finally, its fleet size is small. There are some opportunities like; THY sees itself as a competitive enterp plagiarise rather than a government agency . Secondly, THY has the confidence of financial marketplaces , also, THY has a year or two before foreign discount airlines are allowed to fly to Istanbul and other Turkish markets . Finally, the expected rise in world airline passenger traffic push aside be an opportunity for THY.

We can sum up the threats THY faces as 3 categories; short-term threats, medium-term threats and long-term threats. To begin with, short-Term Threats are the expansion of existing competitors and the entry of new competitors . Secondly, medium-term threat is; Istanbul, Izmir, genus Adalia and Ankara destinations exit be available for discount routes from major(ip) European centers. Finally, long-term threats are; firstly, the European Unions adoption of a true open skies policy (which will lead all international carriers to enter domestic market of THY. Secondly, terorism and war fears (decrease in the amount of tourists). Lastly, low cost travel to other destinations (from Europe) by... If you want to get a full essay, found it on our website: Orderessay

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