Jetblue Case Study

JetBlue was established with a goal to make itself a principal down(p)-fare, low- personify passenger airline by offering guests high-quality customer operate and a differentiated products. During a period when all major airlines were bill sticker losses and going out of business, JetBlue emerged successful and posted pelf in its first year of operation in 2000. In this theatrical role we will analyze the competitive strengths of JetBlue that helped it achieve its goals, and the possible interior(a) and external threats that can hinder the ships company s growth. Also, establish on the analysis we shall recommend strategies that it could adopt to compete effectively in this highly uncertain airline industry. JetBlues militant Strengths Low Cost leadership and Differentiation Strategy: JetBlue choose a low-cost leadership and differentiation strategy1 to compete with other airlines in the industry. The company differentiates itself from other airlines by offering customers a better substitute for air travel and a distinctive flying experience that includes naked as a jaybird aircraft with more leg room and wider cabins, leather seats, simple and low fares averaging 65% low than competition, pre assigned seating, and reliable performance.

Also the company position a very high emphasis on customer service and human relations2. The key to JetBlue s low whole costs is the high productivity of their assets and highly motivated employees. some(a) of the factors that contribute to its low unit costs are : efficient purpose of aircrafts by maintaining the perfect 30-minute turnaround schedules, productive and committed workforce because of excellent training and effective use of advanced technology such(prenominal) as lap tiptops to pilots and compensation packages exceeding industry standards, and low distribution cost by moving to paperless Strong Company Culture JetBlue s top management team created a strong and vibrant company culture, which is built... If you want to get a full essay, order it on our website: Orderessay

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