Financial Analysis of Merck and Pfizer

Pharmaceutical Industry The pharmaceutic diligence takes companies that research, develop, market or circularise generic and branded drugs. The industry expanded during the 1980s and drugs to insure heart disease and AIDS were prominent. Consumer demand for nutritional supplements and alternative medicine emergenced during the 1990s with the Internet facilitating direct purchases of drugs. publicizing for direct consumption of pharmaceutical drugs became to a greater extent prominent; pharmaceutical companies were criticized for over medicating personality or social problems. Society expects drug companies to improve peoples well-being and to behave same a nonprofit company not overly come to with making large profit. However, investors expect pharmaceutical companies to earn profits making it unlikely that life-saving drugs will be sold at the lowest possible price. Some interest group is dancing to be displeased with mutually exclusive expectations and the pharmaceutical industry is often criticized. Pfizer Inc. Mission & Products: Pfizers mission is to help increase peoples life spans and help them live healthier lives. Its products help breed and prevent minor conditions like back pain and more serious ones such as psychotic disorders.

Strategy: Pfizer is the pieces number one pharmaceutical company. Its best-selling products include Lipitor, the worlds best- selling medicine, and eight of the top twenty-five medicines in the world. Acquisition of successful competitors such as Pharmacia and Warner fifty has helped Pfizer to offer best-selling products and further differentiate itself from competitors. The acquisition of the last mentioned company helped bring Lipitor under Pfizers control. divers(prenominal) promotional material is needed to implement Pfizers strategy of a wide product offering and to differentiate its products. Pfizer reviews more than 5,400 packaging materials and 8,500 package specifications. Successful diverse packaging earned it the 2003 Drug... If you call for to get a full essay, order it on our website: Orderessay

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