. INDUSTRY SITUATION ANALYSIS 1.1 Dominant Economic Char. of the Industry Environment à securities assiduity size and growth rate The residential housing patience accounts for more than than $325 billion and is increasing quarterly (1.). This is due partially to a constantly increasing population and increasing immigration. This industry is in the beginning stages of maturity with a slightly declining growth curve. à cooking stove of war-ridden rivalry Most major players in this industry repugn on an international level. However, some of the smaller competitors focus on specific regions to keep costs low. Having an international presence makes it easier for a building beau monde to gain a sustained competitive advantage. When the industry lags in one country it may be booming in another. In essence an international company has an effective way of hedging their investments around the world. à Number of rivals The industry has several major competitors seeking national and international markets, with many another(prenominal) smaller companies trying to tap smaller local markets. in that location is a growing trend of the smaller competitors being bought deign out by some of the larger companies in the industry.

à Buyer ask and requirements Residential home buyers are looking for a reliable, surface known company with a professional face and a quality product. Customers often want to know the specifics of where the building supplies come from to ensure a quality end result in their home. Price is also a factor in this industry with building costs and interest rates on the rise. The residential building industry is based highly on customization. essentially buyerââ¬â¢s needs change with each respective(prenominal) customer. However, the basic needs of the average family home are constant. à drudgery Capacity The home building market is large equal for the major competitors to compete without having to drop prices and profit margins to entice customers. The industry has enough customers to sup port the competitors at this... If you want to get a full essay, order it on our website:
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