Business Strategy

Business Strategy Part 1 kelloggs KEY TERMS KELLOGGS MISSION STATEMENT :To take away for sustainable growth by using the power of in that location customers and consumers VISIONS To be the number unrivalled food company of natural selection and to enter other atomic number 18as within the perseverance GOALS Kelloggs has a number of goals; ; whiz of kelloggs yearly goals is to continuously improve on job injuries in the workplace but thither ultimate is to have postcode injuries. ;To be the number one food brand of choice OBJECTIVES near of kelloggs objectives are to aim for growth, increase relationship between community, cast off sure batch get there right brain churl of food etc. CORE COMPETENCE The core competence of kelloggs that they bake there goods and always have done which has separated them from the competitors Strategic planning 1. one of Kellogg strategic planning problems is that they were the first to put a (GDA) labelling on there products and other manufacturers and retailers they should of patented the idea 2.Kelloggs claim that they promote physiological activity but the only activity they sponsor is go which has only been since 1997 3.

Boston Matrix The Boston matrix is as a marting tool which helps businesses with there business units and product lines its utilise a scatter graph which is split into four E.G Cash cow; Are known to have a high market share in a sluggish growing industry the known for generating excess substances of cash. Dogs; Are Known to have a low market share in a slow growing industry and it is known to generate low amount of cash. Question marks; Known as the problem child grows rapidly but consume a lot of cash. Stars; Has a high market share in a tight growing industry. ORGANISATIOL AUDIT KELLOGGS STRENGTHS : They was the first to use (GDA) food labelling to help people make a choice : skilled management : Strong leadership WEAKNESSES : problems that are non- profitable OPPORTUNITIES :Expansion THREATS... If you want to get a full essay, order it on our website: Orderessay

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