Business Era

The case deals with the problems typed by the Malayan Airlines, the national crease carrier of Malaysia. While the company had many notable achievements, since the 1970s, it began to face major financial trouble since late 1990s. The case examines the strategies pursued by MAS to overcome the challenges. The case follows up with a outline description of demands and challenges in the international airline industry. 2 Malaysia Airlines (MAS)Facing Challenges in the upstart Millennium ORGANISATIONAL VISION To be the largest, most successful and most view airline in the world. The Beginning Malaysia Airways Ltd. (MAL) was founded in 1947 by British foreign Airways Corporation (BOAC - now British Airways), Ocean Steamship accompany of Liverpool and the Straits Steamship Company of Singapore. By the end of 1947, Malaysian Airways eng erad in an expansion exercise and MAL began providing regional fledge services. The presence of BOAC also facilitated MALs entry as a penis of IATA. A year after the Independence of Malaya in 1957 and with the union of BOAC, QANTAS, the government of the Federation of Malaya, Singapore and the Territory of North Borneo, MAL was launched as a public limited company.

MAL then entered the jet age with the purchase of Vickers Viscount aircraft and by 1960 MAL propelled into other far-flung regions of Asia. The acquisition of an 82-seater Briston Britania in 1960 made mass transport by air a reality. This marked the first international non-stop service for MAL, which operated directly surrounded by Kuala Lumpur and Hong Kong. 3 After the formation of Malaysia in 1963, the airline was renamed as Malaysian Airlines Limited (MAL). The formation of a new nation adage the need for MAL to be a national carrier to coalesce and connect the far corners of Malaysia. Two years later, Borneo Airways merged with MAL resulting in fleet and network expansion. In 1966, the Governments of Malaysia and Singapore became the majority... If you want to begin a full essay, order it on our website: Orderessay

Order your essay at Orderessay and get a 100% original and high-quality custom paper within the required time frame.