Ducati

Patrick EnglandDucati individual write up #3 Management 495 2/7/2012 Can Ducati keep back its position in the athletics segment? Can Honda and other Japanese manufactures stop its maturation in this segment? The ability for Ducati to sustain its position in the sport segment of motorcycles is sack to depend on solicitudes ability to stay focused on charge their image and story alive and in the minds of the motorcycle community. If charge continues its current trend I believe that they can sustain their position, although there are challenges posed by the Japanese firms and changes in Ducati itself can also play a role in their ability to maintain their growth and position as the uplifted end advanced sport bikes. Ducatis decision to range from a mechanical company to an entertainment company could be the source of its success or its failure. The company to this point in 2001 had become known for their exotic engineering and design, focusing on beating the completion by any means, even if it convoluted producing a bike that many might call scrofulous or not the traditional motorcycle, so Ducati was running the luck of turning away the very customers and removing the image that had built them to the company they had become.

But the decision made by Minoli, to become more of an entertainment company and to produce products that could be attractable by a wider variety of customers could also spur growth and mart share that the company desperately wanted and needed if it was going to continue to compete with the Japanese bikes. I believe that if the precaution at Ducati can continue to make this turnaround breastfeed and follow through with the goals laid out in it, consequently yes they can sustain their position, although any deviation or acquire lack in the respects of implementing these long term goals impart in my opinion hurt them greatly, for it is the image and the brand that Ducati represents that makes their products wanted. If they set about too hard to copy the... If you want to get a full essay, order it on our website: Orderessay

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